• The business owner shared their main goal: get more sales from local customers

• Researched the HVAC industry and local competitors

• Identified high-intent keywords and seasonal trends

• Worked with the business owner to set a realistic starting budget

This gave us the foundation to target the right audience with the right offer.

• Created 3 ad groups:

→ AC Repair

→ AC Replacement

→ AC Maintenance

• Wrote custom ad copy and highlighted special offers to stand out from competitors

→ Each service had its own strategy, helping us track and optimize performance better.

• Designed dedicated landing pages for each service

• Included clear CTAs, mobile-first layout, and trust boosters like guarantees and testimonials

This improved ad relevance and helped turn more clicks into leads.

• Ran both Search and Performance Max campaigns

• Used smart bidding (Maximize conversions, then target CPA) to auto-optimize for leads

• Tested ad formats and shifted budget to top performers

This allowed us to scale results quickly while keeping costs efficient.

✓ 35% increase in phone calls in the first month

✓ More qualified leads through form submissions

✓ Improved cost per lead with data-driven optimizations

The business saw a strong boost in sales opportunities—without overspending on ads.