• E-Commerce Content • Merchandising Strategy • SEO-Friendly Editorial
BETTER BODIES ATHLETE PICKS
Better Bodies is a global fitness and athletic apparel brand known for its premium training wear, athlete-driven designs, and strong community-focused identity. The Better Bodies Athlete Picks article was developed to highlight real athlete outfit selections and present training apparel through authentic, lifestyle-focused content. The page blends editorial storytelling with e-commerce functionality, pairing athlete imagery and quotes with curated product selections that are easy to explore and shop.
This type of content is commonly used by activewear, sportswear, and apparel brands looking to publish SEO-friendly articles and shoppable landing pages that strengthen brand identity and support product discovery.
An additional section highlights select photography I captured for Better Bodies, showcasing lifestyle-focused training moments, athlete portraits, and product-driven visuals. These images were used across the brand’s social media channels and adapted into promotional website banner edits to support product launches and sales activities.
Overview & Content Highlights
Project Responsibilities
Athlete Coordination & Quote Collection. I worked directly with the featured athletes to gather:
Their preferred training outfits
Product selections to highlight
Short quotes describing what they liked about each piece
This approach creates natural, athlete-driven content commonly used in apparel editorial pieces and brand storytelling.
Layout & Page Structure
The page was designed to function as a mix of editorial content and a shoppable landing page. Responsibilities included:
Structuring athlete sections with clear headings and image placement
Maintaining mobile-friendly spacing and readable formatting
Organizing the hierarchy of images, quotes, and calls-to-action
Ensuring the layout aligned with apparel e-commerce best practices
This type of structure supports brands focused on SEO content, lifestyle articles, and conversion-friendly landing pages.
Product Matching & Merchandising Accuracy
Accurate product linking is essential for e-commerce clarity. I ensured:
Every outfit matched the correct product listing
Colors, styles, and variants aligned with the athlete’s look
CTAs led directly to relevant apparel pages
The product grid reflected the pieces shown above
This helps shoppers move easily from inspiration to product discovery — a priority for clothing and activewear brands.
Visual Consistency & Brand Alignment
The final layout followed the Better Bodies identity by using:
High-quality lifestyle photography
Clean, minimal, athletic-focused visuals
Clear “Shop” CTAs
Consistent spacing and product presentation
This format works well for fitness brands, athleisure companies, and any apparel business creating editorial-style content.
Explore Services
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PPC (Pay-per-click) Management
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SEO Content & Backlinks
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Social Media Ads
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Website Creation & Updates
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Landing Pages
During my time with Better Bodies, I captured product-focused photography designed to support the brand’s e-commerce and marketing needs. These images highlight apparel fit, texture, and functionality while showcasing athletes in authentic training environments. The visuals were used across social media, product marketing, and adapted into promotional website banners to improve product visibility, strengthen brand presentation, and support ongoing sales activities.
Photography Highlights
Impact
The Athlete Picks feature supported stronger product discovery, improved on-site content variety, and created a structured space to highlight athlete perspectives. The page combines SEO-friendly formatting, lifestyle-focused storytelling, and accurate product merchandising to guide shoppers toward the right apparel. Additionally, the photography I captured contributed to the visual impact of the feature, enhancing product clarity, reinforcing brand identity, and creating more engaging, conversion-driven imagery across social media and the website.
Short Project Summary
E-commerce content featuring curated athlete outfits, quotes, product matching, and a clean, SEO-friendly editorial layout designed for apparel and sportswear brands. This project also includes original photography captured during my time with Better Bodies, used to enhance product storytelling and strengthen the visual impact of the feature.
Additional Blogs Created for This Brand
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This form is for contacting me. Your information is intended for communication regarding services.
Frequently Asked Questions
Got questions? I’ve got answers.
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Yes. I support clothing, fitness, and activewear brands with SEO-friendly articles, category content, and editorial pages that help showcase products in a clear, user-focused way. My work includes lifestyle stories, collection features, and shoppable content for e-commerce sites.
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Yes — I organize products, outfit selections, and links as part of the content projects I create, such as SEO articles, shoppable landing pages, and PPC campaign pages. If a brand requests website updates related to these projects, I can also organize products directly on their site. I do not provide general catalog management; my product organization is focused on content-driven placements that support the article, landing page, or campaign being created.
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Yes. When I build content or landing pages, I match each outfit or product displayed to its accurate product page, color, and variant. This helps maintain accuracy for apparel, fitness, and lifestyle brands that want clean, shoppable content experiences.
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Yes. I build SEO-friendly articles and editorial landing pages with clear structure, internal linking, scannable sections, and optimized formatting. These pages work well for clothing, activewear, and sportswear brands that want lifestyle content integrated with product callouts.
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Yes. I create collection highlights, lookbook-style articles, outfit guides, and shoppable landing pages. Product placement and linking are included as part of creating these content pieces.
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Yes. I build clean, conversion-focused landing pages for PPC campaigns. Product linking and layout organization are part of the landing page creation process and tailored to the specific ad strategy.
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Yes. If a brand features athletes or creators, I can collect outfit details, quotes, and content assets to build authentic, on-brand editorial pages that highlight apparel or product selections.
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I don’t provide complete website management, but I do offer specific website updates when they relate to the content or campaigns I’m building. For example, adding a new shoppable editorial page, updating a product-linked landing page, or implementing content-based SEO improvements.
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Yes, I offer photography or videography only for businesses located in the Dallas–Fort Worth area. This includes lifestyle, product-focused, and content photography for social media, website banners, and marketing materials. For clients outside of DFW, I can still support creative direction and editing using your existing assets.
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Images shown belong to Better Bodies. Used solely for portfolio demonstration of editorial content created by ClickByVal.
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