• E-Commerce Content • Merchandising Strategy • SEO-Friendly Editorial

BETTER BODIES ATHLETE PICKS

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The Better Bodies Athlete Picks article was developed to highlight real athlete outfit selections and present training apparel through authentic, lifestyle-focused content. The page blends editorial storytelling with e-commerce functionality, pairing athlete imagery and quotes with curated product selections that are easy to explore and shop.

This type of content is commonly used by activewear, sportswear, and apparel brands looking to publish SEO-friendly articles and shoppable landing pages that strengthen brand identity and support product discovery.

Overview & Content Highlights

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Project Responsibilities

Athlete Coordination & Quote Collection. I worked directly with the featured athletes to gather:

  • Their preferred training outfits

  • Product selections to highlight

  • Short quotes describing what they liked about each piece

This approach creates natural, athlete-driven content commonly used in apparel editorial pieces and brand storytelling.

Layout & Page Structure

The page was designed to function as a mix of editorial content and a shoppable landing page. Responsibilities included:

  • Structuring athlete sections with clear headings and image placement

  • Maintaining mobile-friendly spacing and readable formatting

  • Organizing the hierarchy of images, quotes, and calls-to-action

  • Ensuring the layout aligned with apparel e-commerce best practices

This type of structure supports brands focused on SEO content, lifestyle articles, and conversion-friendly landing pages.

Product Matching & Merchandising Accuracy

Accurate product linking is essential for e-commerce clarity. I ensured:

  • Every outfit matched the correct product listing

  • Colors, styles, and variants aligned with the athlete’s look

  • CTAs led directly to relevant apparel pages

  • The product grid reflected the pieces shown above

This helps shoppers move easily from inspiration to product discovery — a priority for clothing and activewear brands.

Visual Consistency & Brand Alignment

The final layout followed the Better Bodies/GASP identity by using:

  • High-quality lifestyle photography

  • Clean, minimal, athletic-focused visuals

  • Clear “Shop” CTAs

  • Consistent spacing and product presentation

This format works well for fitness brands, athleisure companies, and any apparel business creating editorial-style content.

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Impact

The Athlete Picks feature supported stronger product discovery, improved on-site content variety, and provided a structured space to highlight athlete perspectives. The page combines SEO-friendly formatting, lifestyle storytelling, and accurate product merchandising, making it a helpful example of how activewear and apparel brands can present content that connects inspiration with shopping pathways.

Short Project Summary

Athlete Picks – Better Bodies/GASP E-commerce content featuring athlete outfits, quotes, curated product matching, and a clean, SEO-friendly editorial layout for apparel and sportswear brands.

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Frequently Asked Questions

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  • Yes. I support clothing, fitness, and activewear brands with SEO-friendly articles, category content, and editorial pages that help showcase products in a clear, user-focused way. My work includes lifestyle stories, collection features, and shoppable content for e-commerce sites.

  • Yes — I organize products, outfit selections, and links as part of the content projects I create, such as SEO articles, shoppable landing pages, and PPC campaign pages. If a brand requests website updates related to these projects, I can also organize products directly on their site. I do not provide general catalog management; my product organization is focused on content-driven placements that support the article, landing page, or campaign being created.

  • Yes. When I build content or landing pages, I match each outfit or product displayed to its accurate product page, color, and variant. This helps maintain accuracy for apparel, fitness, and lifestyle brands that want clean, shoppable content experiences.

  • Yes. I build SEO-friendly articles and editorial landing pages with clear structure, internal linking, scannable sections, and optimized formatting. These pages work well for clothing, activewear, and sportswear brands that want lifestyle content integrated with product callouts.

  • Yes. I create collection highlights, lookbook-style articles, outfit guides, and shoppable landing pages. Product placement and linking are included as part of creating these content pieces.

  • Yes. I build clean, conversion-focused landing pages for PPC campaigns. Product linking and layout organization are part of the landing page creation process and tailored to the specific ad strategy.

  • Yes. If a brand features athletes or creators, I can collect outfit details, quotes, and content assets to build authentic, on-brand editorial pages that highlight apparel or product selections.

  • I don’t provide complete website management, but I do offer specific website updates when they relate to the content or campaigns I’m building. For example, adding a new shoppable editorial page, updating a product-linked landing page, or implementing content-based SEO improvements.