Here’s a clear breakdown of what’s included in each service.
Starter PPC Pack
This package is designed to strengthen your online presence, make the most of your ad budget, and create opportunities for measurable growth. It includes:
1 Campaign Setup — Google or Microsoft Ads campaign structured with multiple ad groups to target different offers or services.
Custom Strategy — A personalized advertising plan built around your business goals, industry, and budget. Includes keyword research, competitor analysis, and a tailored bid strategy to support stronger campaign performance.
Conversion Tracking Setup — Installation and configuration of tools like Google Tag Manager or Microsoft UET to measure key actions on your website — such as form submissions, calls, and purchases — giving you clear visibility into how your ads are performing.
1 Month of Weekly Management — Ongoing campaign optimization with A/B testing and data-driven adjustments to refine performance, plus detailed weekly reports to keep you informed. You’ll also have direct support during business hours for questions and timely changes.
“Want to learn more about campaign types? Check out my breakdown here.”
Growth PPC Pack
For businesses that want to grow by reaching different types of customers or goals—such as running Search, Display, and Shopping ads—with separate budgets for each. This approach helps you stay organized, deliver the right message to the right audience, and identify what performs best. It includes:
Up to 3 Campaign Setup — Launch up to three Google or Microsoft Ads campaigns, each structured with multiple ad groups to promote different services, products, or offers.
Custom Strategy — A personalized advertising plan tailored to your goals, budget, and industry. Includes in-depth keyword research, competitor analysis, audience targeting, and a bid strategy designed to support stronger performance across multiple campaigns.
Conversion Tracking Setup — Setup using Google Tag Manager or Microsoft UET to track key actions like form submissions, calls, and purchases. This gives you clear visibility into campaign performance and opportunities for optimization.
1 Month of Weekly Management — Weekly performance reports, A/B testing across campaigns, and data-driven adjustments to refine results over time. Includes support during business hours for updates, questions, and strategy tweaks.
Custom PPC Setup
Every business has unique goals, so your ad strategy should fit. This flexible option lets you pick what you need — from one campaign setup to tracking, landing pages, and more. Ideal for businesses wanting full control or with existing systems.
1 Campaign Setup — A single Google or Microsoft Ads campaign tailored to your business goals. You can choose from Search, Display, Shopping, or other available campaign types. Includes keyword research, custom ad copy, and a structure designed to guide users toward action with multiple ad groups promoting different services or offers under one goal.
Additional Campaigns — Expand your reach by adding more campaigns to target multiple audiences.
Conversion Tracking Setup — Installation and configuration of tools like Google Tag Manager and Analytics to measure important actions (calls, form submissions, purchases), connect them to your ads, and provide clear visibility into performance for smarter optimizations.
Also Need Landing Pages?
Simple Landing Page — A clean, focused page with up to 5 sections to highlight your offers or features. It’s mobile-friendly, SEO-ready with meta tags, and set up with tracking to provide insights into performance — built to support your ads and encourage conversions.
Advanced Landing Page — A more detailed page with up to 7 custom sections — perfect for showcasing multiple services, trust elements, and strong calls to action. It’s mobile-friendly, includes SEO-ready meta tags, and is track-enabled to give you actionable insights on engagement and opportunities for leads.
Monthly Management
Running PPC ads without expert optimization can waste your budget and limit your performance. This monthly management service is designed to keep your campaigns efficient, strategic, and consistently refined — helping create more opportunities to connect with qualified leads.
Weekly performance reports & data-driven optimizations – Stay informed with clear reports and ongoing adjustments based on performance insights — not guesswork.
Smart bid adjustments – Your ad spend is strategically managed to prioritize what’s performing best, helping maximize clicks and opportunities without overspending.
A/B testing for ads, headlines, and audiences – We test different versions of your ads and targeting to identify what resonates most — refining effectiveness over time.
Ad copy updates – Your ads stay fresh with regular updates to support better engagement and click-through potential.
Easy, open communication – Got a question or want to make a change? I’m just a message away during business hours — quick replies and open updates so you’re always in the loop.
My Working Process
From click to conversion: A seamless PPC journey to success
Discover
I get to know your business, goals, competitors and dreams.
Strategy
Crafting a custom PPC plan with the right keywords, targeting, and messaging to support your goals.
Design
Building eye-catching ads that match your brand and drive clicks.
Deliver
I launch, monitor, and optimize your campaigns—then provide transparent reporting so we can celebrate progress!
