E-COMMERCE PPC MANAGEMENT
Technical setup and organization of products campaings for online retail.
ClickByVal provides professional PPC management for e-commerce businesses and brands that sell products online. Services include product feed setup, campaign organization, tracking, and structured optimization across platforms such as Google Shopping and Microsoft Advertising. Every project is managed with compliance, technical accuracy, and a process-driven approach. This allows PPC activity to be handled consistently while you maintain focus on running your business operations.
PPC for Online Stores & Brands
Google Shopping Ads
ClickByVal manages e-commerce PPC campaigns with a focus on technical setup and structured organization. This includes product feed formatting, Shopping campaign management, and tracking across platforms such as Google Ads and Microsoft Advertising. Campaigns are configured to ensure products are properly displayed in shopping ad formats and measured with accurate performance data.
E-Commerce PPC Full Features
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Product Feed Setup
Product feed setup and management for major platforms including Google Shopping, Microsoft Advertising, and Facebook. This includes formatting, updates, and organization of product data required for Shopping campaigns.
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Merchant Center Support
A Shopping campaign requires a structured product feed and a properly maintained Merchant Center account. I provide setup and management of feeds, monitor account status, and review Merchant Center errors as part of ongoing campaign management.
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Retargeting Ads
Retargeting is an essential part of your paid search strategy. Campaigns that display ads to prior site visitors across supported networks.
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Tracking Code Installation
With conversion tracking set up on your website, keyword and campaign performance data can be measured and used for account adjustments.
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Analytics & Reporting
I create weekly reports with data on impressions, clicks, CTR, spend, CPC, and conversions when available, along with keyword, device, adjustments made, and location breakdowns.
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You Own the Account
Your business keeps complete ownership of the ad account and its data. Even if ClickByVal creates a new account for you, everything stays yours — campaigns, history, and setup.
Services
Starter PPC Pack
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Website & Business Review – ensure alignment with Google/Microsoft Ads policies and be prepared if verification is requested; subdomain landing page suggested if needed.
Guidance on setting up your Google Ads or Microsoft Ads account (if you don’t already have one).
Ad-Ready setup with tracking and policies aligned to meet ad platform standards.
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1 Google Ads or Microsoft Ads campaign (Search, Display, or Local) — Unsure what you need?See options here.
1 Retargeting campaign setup included (ads shown to past visitors from your campaign).
Custom research & strategy planning for each ad group.
Ad copy, keywords, audience, location targeting, and bid strategy setup.
Budget allocation guidance based on goals and best practices.
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Item descriptionGoogle Tag Manager or Microsoft UET setup for tracking.
Conversion tracking for leads, form submissions, and calls.
Clear reporting setup to monitor campaign performance.
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1 month of management with ongoing adjustments and performance monitoring.
Data-driven refinements to support targeting and performance.
Examples of refinements: exclusion of low-quality traffic websites, adding negative keywords, and reviewing search term reports.
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1 mobile-ready, search-friendly landing page designed to support your campaign goals (leads, calls, or sales).
Easy, open communication during business hours for updates, questions, or request changes.
Google Ads Onboarding Checklist included to guide you through the process.
PPC Advanced Pack
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Website & Business Review – confirm alignment with Google/Microsoft Ads policies and readiness if verification is requested; subdomain landing page suggested if needed.
Guidance on setting up or auditing your Google Ads or Microsoft Ads accounts.
Ad-ready setup with tracking and compliance in place for advertising platforms.
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2 Google Ads or Microsoft Ads campaigns (Search, Display, Local, or Mix) — with recommendations based on your goals.
2 Retargeting campaign setup included (ads shown to past visitors from your campaigns)
Multiple ad groups per campaign for structured targeting.
Custom research & strategy planning tailored to each campaign.
Ad copywriting, keyword selection, audience, location targeting, and bidding setup.
Budget allocation planning to fit growth and expansion goals.
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Google Tag Manager or Microsoft UET setup for proper tracking.
Conversion tracking for leads, form submissions, calls, or purchases.
Detailed reporting setup for transparent performance monitoring.
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1 month of campaign management with ongoing adjustments and monitoring.
Data-driven refinements to support targeting, audience quality, and campaign performance.
Examples of refinements: exclusion of low-quality traffic websites, adding negative keywords, and reviewing search term reports.
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2 mobile-ready, search-friendly landing pages designed to support campaign goals (lead generation, calls, or sales).
Easy, open communication during business hours for updates, questions, or changes.
Step-by-step Ads Onboarding Checklist for full transparency and guidance.
Ongoing PPC Campaign Management (Monthly)
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Weekly performance reviews to track key metrics and identify areas for improvement.
Clear monthly reports with practical insights you can use to make informed decisions.
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Budget updates and bid adjustments to help maintain campaign alignment and efficiency.
Regular campaign updates to refine targeting and encourage engagement.
Flexible updates – requests and feedback incorporated into campaign changes.
Examples of refinements include:
Reviewing search term reports to identify new negative keywords.
Adding exclusions for low-quality websites or placements.
Adjusting bids on best-performing keywords or audiences.
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Ongoing A/B testing for ads, headlines, and audiences.
Dedicated support and strategy guidance to keep campaigns moving forward.
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1 retargeting campaign management (ads shown to past visitors from your campaign) — included as an optional add-on if needed.
Additional Campaign Setup After First Setup
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Ideal for businesses looking to target additional audiences or run different platforms or types of ads across Search, Display, Shopping, and more.
Covers multiple campaign types to support a diversified ad strategy.
Custom setup for each campaign with tailored keywords, ad groups, and ad copy.
Campaign Tracking & Measurement Setup
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Setup of Google Tag Manager, Google Ads, and Microsoft Ads tracking.
Configure tracking for leads, calls, purchases, and other measurable actions.
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Ensure data flows correctly into reporting dashboards.
Access insights that support data-driven decisions and ongoing campaign adjustments.
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Tracking setup aligned with Google & Microsoft Ads requirements.
Complete PPC Campaign Setup
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Competitor and audience research.
Keyword research and ad group structure.
Bidding strategy setup.
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Ad copywriting with clear calls-to-action.
Full campaign setup in Google or Microsoft Ads (Search, Display, or Local).
1 retargeting campaign setup (ads shown to past visitors).
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Conversion tracking for forms, calls, and purchases.
Reporting framework to monitor performance.
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Campaign built in alignment with Google & Microsoft Ads policies.
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Additional campaigns available for $200 each.
Landing pages available staring at $300.