Frequently asked questions

I work with small to medium-sized businesses across a variety of industries. If you’re ready to grow with paid ads, I’m here to help!

I manage Google Ads, Microsoft Ads, Meta (Facebook/Instagram), Linkedin, and TikTok Ads.

You can choose one or multiple platforms depending on your target audience.

As a freelancer, I provide personalized service - you work directly with me, not through layers of account managers. I combine Marketing degree, agency experience, in-house knowledge, and certifications with flexible pricing designed for small businesses.

Many marketplace freelancers deliver quick, one-size-fits-all setups. With me, you get personalized service, direct communication, and certified expertise. I bring agency and in-house experience, plus a degree in Marketing, so every campaign is tailored to your business goals and designed for long-term ROI — not just a short-term setup.

Strategy, keyword research, ad copywriting, campaign setup, and ongoing optimization.

It depends on your audience and goals. Meta (Facebook & Instagram) is usually best for local businesses, e-commerce, and B2C services because it’s affordable and visual. LinkedIn works better for B2B or professional services, while TikTok is great for younger audiences and products that thrive in short video format. I help you choose the right platform based on where your ideal customers spend their time.

You need SEO (Search Engine Optimization) if you want your business to appear in Google searches without relying only on paid ads. PPC brings you instant results, while SEO builds long-term visibility and credibility.Benefits of SEO pages include:

• Higher rankings on Google → potential customers find you naturally.

• Long-term traffic → unlike ads, organic clicks don’t stop when your budget does.

• Cost-effective growth → you invest once in optimized pages that keep working for you.

• Authority & trust → being visible in search results makes your business look more established.

Absolutely! I’ll guide you through everything and build a campaign from scratch.

These platforms often let you launch ads first and then request business verification later. The problem is, if your website or business details don’t meet their policies, your ads can get disapproved, paused, or even your account restricted until you fix it.

A policy review ensures you’re already compliant from the start — so when Google asks, you’re prepared. This means fewer delays, smoother approval, and no wasted time or money on ads that never fully run.

No — my service fee covers management only. Your ad spend is paid directly to Google or Microsoft. I'll help you recommend the best monthly budget based on your goals.

You can start with as little as $300/month, especially as a local business. This is enough to begin collecting data, test what works, and start getting leads. As we learn from that data, increasing your budget to $500–$1,000/month can help unlock better results by giving Google or Microsoft Ads more room to optimize and compete in your market. A higher budget also speeds up testing and helps identify top-performing keywords and audiences faster. I’ll guide you in choosing the right starting point and scaling it based on what drives real results.

Once your payment is received, I’ll reach out within 1 business day to confirm your details and gather any final information needed. Your PPC campaign(s) will be fully set up and ready to launch within 3–5 business days, depending on the complexity of your project. You’ll receive a confirmation, a preview of your campaign, and tracking setup details before anything goes live.

Initial clicks and impressions often appear within the first few days. However, optimal results usually take 2-3 months as Google's and Meta's algorithms learn and optimize.

Both platforms have strengths depending on your goals:

• Microsoft Ads usually has less competition and can be more cost-effective. It’s great if you want higher-quality leads and to target an older, more professional audience (like users on Bing and LinkedIn).

• Google Ads tends to have much larger traffic and reach, making it ideal for driving high volumes of visitors and brand awareness.

Choosing the right platform depends on your target audience, budget, and campaign goals — and sometimes using both together can maximize results.

Al can create text or basic ads, but it can't build a real strategy. It doesn't know your business goals, your audience's behavior, or how to test and optimize campaigns for ROl. l use Al tools for efficiency, but my expertise ensures your ads and SEO pages actually generate results.

AI is becoming a powerful ally in digital marketing—it can analyze data quickly, automate repetitive tasks, and even generate content outlines or drafts. But while it boosts efficiency, it doesn’t replace the human touch. Successful marketing depends on strategy, creativity, and understanding people—skills that AI can’t fully replicate. The most effective results come when marketers use AI as a tool to enhance their work, not as a substitute. That’s why it’s unlikely AI will completely take over digital marketing.

AI can generate text quickly, but it cannot create an effective SEO strategy on its own. SEO pages aren’t just about filling content with keywords — they need to be:

• Researched with the right keywords for your business and location.

• Structured properly with headings, meta titles, and descriptions.

• Written to convert visitors into leads, not just attract clicks.

• Connected to your ads and business goals so everything works together.

AI can help speed up the writing process, but without a human expert reviewing, editing, and optimizing, the content often sounds generic, may not rank, and usually won’t drive conversions. That’s why I combine AI efficiency with my marketing expertise — so you get fast, cost-effective SEO pages that actually perform.

AI apps can scan your business and generate content, but they can’t create a real marketing strategy. They don’t know your goals, your ideal customers, or how to connect ads and SEO into a profitable funnel.

On their own, AI tools often produce generic content that may not rank, may not convert, and sometimes even risks violating Google Ads policies.

I use AI tools for efficiency, but I apply my experience, certifications, and strategy to make sure your campaigns and SEO pages actually drive ROI. AI can create content — but it can’t replace human insight, testing, and optimization.