Discover how long PPC and SEO typically take to show activity, what happens during the PPC learning phase, and why campaign setup is only the starting point.

Learn why click quality matters more than volume, and how ongoing, data-driven adjustments—like adding negative keywords, refining bids, and testing ad copy—shape performance over time.

Not sure which Google Ads campaign is right for your business? From Search and Display to Shopping, Video, App, Local and Performance Max, each one has a unique role. In this post, I’ll break them down simply so you know exactly which campaign type can bring you the best results.

Ready to grow with the right PPC strategy? Let’s dive in.