• Editorial Product Guides • Curated Selections • Search-Optimized Content
GASP Editorial Content – Seasonal & Apparel Blog Articles
This project includes two long-form editorial articles designed to support e-commerce product discovery and provide customers with clear, accurate information about apparel fit, materials, and intended use. These blogs were written to strengthen on-site content, help shoppers understand each product category, and provide structured descriptions consistent with GASP’s brand voice.
Each article incorporates SEO-friendly formatting, product storytelling, and merchandising structure to improve readability and support digital retail performance.
Overview
My Role
Wrote two editorial product guides for GASP
Researched key apparel features (fabric, fit, durability, purpose)
Structured each article using SEO-optimized headings and scannable sections
Highlighted best-selling products with accurate descriptions
Maintained GASP’s tone and athlete-focused voice
Supported merchandising with clear product grouping and feature explanations
Provided accessible, descriptive language suitable for alt text and metadata
Deliverables
Full article copy for two GASP editorial blogs
SEO-aligned structure (H1/H2/H3 hierarchy)
Product feature breakdowns
Apparel descriptions written for clarity and customer understanding
Seasonal and category-specific product recommendations
Article 1 — Seasonal Favorites: GASP’s Best Sellers for Autumn/Winter Workouts
Purpose of the Article
This editorial guide provides customers with a clear overview of GASP’s top picks for training in colder months, helping readers understand which pieces perform best as temperatures drop. The article focuses on comfort, warmth, mobility, and durability, key priorities for athletes who continue their training routines through autumn and winter, and explains how each featured item supports consistent performance during seasonal changes.
Editorial Summary
This article features clear, customer-focused product descriptions that explain each item’s materials, construction, and intended use. The content highlights why the apparel performs well for autumn and winter training while maintaining GASP’s athlete-driven voice. Visuals were carefully selected to match each product’s design, color, and features, ensuring consistency with the article’s tone and supporting overall clarity and readability.
Sample Product Highlight
Pro GASP Hood - Made with durable 3-thread cotton/polyester and a soft brushed interior, the Pro GASP Hood is highlighted for its warmth, rugged construction, and versatility during colder training months. Visuals were selected to reflect the item’s heavy-duty look, embroidered details, and overall fit.
Purpose the Content Served
The content was created to support product discovery by giving shoppers clear information about materials, fit, and seasonal use. It also strengthened onsite content quality and merchandising by organizing apparel details in a structured, easy-to-scan format. Overall readability and clarity were enhanced through consistent tone, layout, and aligned visuals.
Article 2 — Jeans for Bodybuilders: GASP to the Rescue
Purpose of the Article
This article was created to address a common challenge among bodybuilders and strength athletes: finding jeans that fit muscular legs without sacrificing comfort or style. It introduces GASP’s denim options designed specifically for athletic builds and explains how fabric composition, cut, and construction support everyday mobility while maintaining a clean, durable look.
Editorial Summary
This article features structured, clear product explanations that detail fabric composition, fit, and intended use for athletic body types. The content maintains GASP’s strong, performance-driven voice while highlighting how the denim supports mobility and comfort for individuals with larger legs and narrower waists. Visual selections were made to align with each product’s style and construction, supporting clarity, consistency, and readability throughout the article.
Sample Product Highlight
Flex Denim - Made from 98% cotton and 2% elastane, Flex Denim is presented as a stretch-friendly jean designed for muscular legs. Key details include the straight-leg cut, mid-rise waist, and everyday versatility, along with available color options such as denim, black, and gray. Images were selected to match the product’s fit, tone, and overall design, ensuring accurate visual representation.
Purpose the Content Served
The content supported product discovery by helping shoppers understand how denim designed for muscular builds differs from traditional jeans. It improved onsite quality through clear, organized explanations of fit, materials, and styling possibilities. Merchandising was strengthened by presenting denim features in a structured, easy-to-scan format, with visuals chosen to reinforce accuracy and readability.
Explore Services
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PPC (Pay-per-click) Management
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SEO Content & Backlinks
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Social Media Ads
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Website Creation & Updates
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Landing Pages
Project Summary
These two GASP editorial articles highlight structured, product-driven content created to support e-commerce merchandising and improve customer understanding. Each piece uses detailed feature descriptions, seasonal positioning, and SEO-aligned formatting to present apparel information in a clear and accessible way. The project reflects high-quality editorial content tailored to athletes and aligned with the needs of online retail environments.
Frequently Asked Questions
Helpful answers about landing-page content, product-focused articles, and available website update services.
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No. These landing pages focus on structured editorial content, product highlights, and SEO-aligned formatting. Ongoing product accommodation, catalog adjustments, or merchandising updates fall under a separate service called Website Updates.
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Yes. This type of content is designed to fit smoothly within most e-commerce or editorial site structures. For sites requiring layout adjustments, image placement, or navigation updates, those changes are handled through the Website Updates service.
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Yes. Image selection is included to ensure visuals correspond accurately with the product descriptions, fit, and seasonal relevance. Any image uploads, replacements, or website library management beyond the landing page are part of Website Updates.
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These pages are structured to support clear product understanding through organized copy, feature descriptions, and SEO-friendly formatting. They are intended to enhance clarity for users browsing the website.
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A landing page is a standalone, structured content piece—often editorial or promotional—that highlights selected products or categories.
Website updates include ongoing modifications such as product swapping, layout changes, navigation edits, replacing images, or adding new sections throughout the site. -
Yes. Product descriptions are written in a customer-focused, compliant tone that explains materials, fit, construction, and intended use. For rewriting full product catalogs or updating existing product pages, the Website Updates service applies.
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Yes. The structure, headings, and content format follow SEO-aligned best practices. Any technical SEO changes to the website (metadata updates, alt text across pages, or structural adjustments) are part of Website Updates.
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These landing pages work well for e-commerce, apparel, fitness, lifestyle, or editorial-driven brands. They are built to integrate with systems like Squarespace, Shopify, WordPress, and similar platforms.
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No. Ongoing changes, seasonal swaps, new product additions, or repeating content updates are handled through the Website Updates service.
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Images shown belong to GASP. Used solely for portfolio demonstration of editorial content created by ClickByVal.
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