• Social Media Management • Plumbing Strategy • SEO-Friendly Editorial
Staggs Plumbing – Social Media, Webpage Creation & Meta Ads
Staggs Plumbing is a residential plumbing company serving the Dallas–Fort Worth area, offering services such as drain cleaning, leak repair, water heater services, and general plumbing solutions. They contacted me to support their online presence and create digital assets that clearly communicate their services, promotions, and brand identity across multiple channels. They Needed:
Consistent, branded social media content
Meta Ads setup targeting local homeowners
A dedicated webpage highlighting active discounts and service offerings
Clear messaging that reflects their brand and service reliability
Visual assets optimized for online and mobile use
The goal of the project was to build a unified digital presence that helps homeowners quickly understand available services, view discounts, and access contact or booking options.
Company Overview & Project Summary
Social Media Management
Social media content was planned, created, and published across Facebook, Tiktok and Instagram to maintain a consistent and professional online presence for Staggs Plumbing.
Key actions included:
Development of branded graphics highlighting services, plumbing tips, promotions, and seasonal offers
Creation of short-form videos showcasing the office environment, daily work activities, and branded van footage with company logo visibility
Implementation of a consistent posting schedule tailored for homeowner audiences
Messaging aligned with plumbing service categories and local service relevance
Use of geo-relevant hashtags, captions, and call-to-action prompts
Visual designs and video assets created in a clean, service-focused style
Meta advertising campaigns were developed and managed to reach homeowners within targeted service areas.
Tasks included:
Campaign setup within Meta Business Suite
Creation of promotional and service-oriented ad creatives
Targeting based on location, homeowner demographics, and service intent
A/B testing of multiple copy and visual variations
Budget structuring and ongoing adjustments for clarity and relevance
All campaigns centered on plumbing services, active discounts, and clear contact or booking options.
Meta Ads Setup & Management
A dedicated webpage was created to showcase Staggs Plumbing’s available service discounts and provide a clear, organized resource for customers seeking pricing or seasonal offers.
Page features included:
SEO-driven structure using H1, H2, and descriptive service subheadings
Highlight sections for promotions such as drain cleaning offers, seasonal discounts, and repair service specials
Mobile-responsive layout for improved usability
Buttons linking to booking pages, service details, and contact forms
Clean, service-focused design allowing visitors to quickly identify available savings and key plumbing services
This page serves as a central resource for organic traffic, social media links, and Meta Ads destinations.
Discounts & Services Webpage Creation
Explore Services
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PPC (Pay-per-click) Management
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SEO Content & Backlinks
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Social Media Ads
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Website Creation & Updates
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Landing Pages
This project brought together social media content creation, Meta Ads setup, and a structured discounts and services webpage to support Staggs Plumbing’s online presence. Through cohesive visuals, targeted campaigns, and clear service-focused messaging, the company gained a unified digital foundation that helps homeowners easily access information about plumbing services and available promotions across multiple online channels.
Project Summary
Frequently Asked Questions
Got questions? I’ve got answers.
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The project included social media content creation, Meta Ads setup and management, on-site photography and video capture, and the development of a dedicated webpage to highlight ongoing service discounts. All deliverables were tailored to a residential plumbing audience.
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Social media helps plumbing companies maintain visibility among local homeowners, showcase services, share promotions, and present a trustworthy, active brand. Consistent visuals, videos, and posts help customers understand available services before contacting the company.
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Meta Ads were structured to reach homeowners within specific areas of the Dallas–Fort Worth region. Ads focused on service categories, seasonal plumbing needs, and promotional discounts, helping direct traffic to the company’s services and contact options.
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Consistent branding, optimized content, and clear service information help a plumbing company present a more professional and organized online presence. These elements support visibility when homeowners search for plumbing services or explore local service providers.
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Yes. Photos and short-form videos were captured to highlight the office environment, team workflow, plumbing tools, and the branded company van. These visuals were used across social media posts, ads, and the service promotions page.
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Yes. The same structure—social media content, targeted ads, photography, and service-focused landing pages—can be adapted for HVAC, electrical, roofing, cleaning, landscaping, and other local home-service industries.
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The project utilized Meta Business Suite, Facebook Ads Manager, Canva, and the client’s website CMS to produce and publish content across multiple digital channels.
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With clear headings, service descriptions, and promotion highlights, the page helps visitors navigate service options quickly. Its SEO structure supports organic searches, while its layout and CTA buttons make it a suitable landing page for paid campaigns.
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Yes. The framework used in this project can be applied to future marketing campaigns by creating consistent content, organizing promotions clearly, and using targeted ads to reach local audiences.
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Images shown belong to Staggs Plumbing. Used solely for portfolio demonstration of editorial content created by ClickByVal.
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