• PPC Ad Content • Landing Page Strategy • Meta Ads Optimization
Dallas Heating & Air Conditioning – PPC, Landing Pages, Meta Ads & Social Media
Dallas Heating & Air Conditioning is an HVAC service company that provides AC repair, AC replacement, heating services, and seasonal maintenance for homeowners throughout the Dallas–Fort Worth area. They support residential customers in multiple DFW neighborhoods and offer year-round heating and cooling services. The business was seeking support with:
Structuring their advertising on Google Ads
Creating service-focused landing pages
Maintaining an active and consistent social media presence
Running Meta Ads for additional visibility
Keeping branding cohesive across platforms
I assisted by managing their Google Ads setup, building landing pages, supporting their Meta Ads, and creating ongoing social media content.
Overview & What They Needed
PPC Campaign Management (Google Ads Search + Performance Max)
I developed a complete Google Ads structure centered around HVAC service categories. Campaigns were organized by service type to help maintain clear targeting within their service radius.
The PPC work included:
Creating ad copy relevant to HVAC search intent
Applying geographic targeting based on their local service areas
Using bidding strategies available within the Google Ads platform
Reviewing keywords, search terms, and ad variations on an ongoing basis
This structure allowed the business to appear when local homeowners searched for HVAC-related services.
I created a dedicated landing page specifically for AC replacement services, designed for A/B testing within the advertising strategy. The page was written and structured to match HVAC replacement search intent and to present information in a clear, easy-to-navigate format. The AC replacement landing page included:
A mobile-friendly layout
Clear service descriptions focused on AC replacement
Simple contact pathways such as call buttons and quote request forms
Trust elements including customer reviews and service credentials
Clean, fast-loading design with HVAC-focused content
In addition to the landing page, I also created an SEO-focused HVAC services page that listed all of the company’s service offerings in one place. This page included clear section navigation, simple forms, and organized service categories to help visitors quickly locate the information they were looking for.
Both pages were structured to support ad traffic and search visibility by keeping the content aligned with HVAC search intent and presenting the information in an accessible format.
Landing Page & SEO Content Development
For additional visibility, I created Meta Ads focused on reaching local homeowners within the service area. The ads highlighted the company’s HVAC services, current discounts or seasonal coupons, and general brand-awareness messaging. The Meta Ads included:
Service-focused visuals for AC repair, replacement, and heating
Seasonal discounts and promotional coupons
General brand-awareness creatives
Local homeowner-centered messaging and graphics
All ads directed traffic to the service pages to keep messaging consistent across platforms.
Meta Ads (Facebook & Instagram)
Social Media Management
I supported their social media activity by creating posts that highlighted HVAC services, seasonal reminders, and current promotional offerings. Content was designed to stay relevant to local homeowners and reflect the services available on the website. This included:
Service highlight posts for AC repair, AC replacement, and maintenance
Promotional graphics featuring active discounts and seasonal coupons
Creation of coupon designs used on the website and shared through social platforms
General brand-awareness posts and educational HVAC content
Local homeowner-focused messaging and simple, clear visuals
The overall goal was to maintain a steady online presence and provide homeowners with easy access to service information and promotions.
Explore Services
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PPC (Pay-per-click) Management
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SEO Content & Backlinks
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Social Media Ads
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Website Creation & Updates
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Landing Pages
The overall focus of the work was to create a consistent and easy-to-navigate digital experience across Google Ads, HVAC landing pages, Meta Ads, and social media content. This unified approach helped establish a cohesive online presence for the HVAC business and created clear pathways for local homeowners to explore AC repair, AC replacement, heating services, and seasonal maintenance across multiple platforms.
Disclaimer: Marketing activity depends on factors such as competition, search demand, location, seasonality, and budget. No outcomes are guaranteed.
Project Summary
Frequently Asked Questions
Got questions? I’ve got answers.
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This project included Google Ads setup, HVAC landing page design, Meta Ads support, social media content, and the creation of an SEO page outlining the company’s AC repair, AC replacement, heating, and maintenance services.
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Google Ads helps HVAC businesses appear when local homeowners search for AC repair, AC replacement, or heating services. It allows companies to stay present for high-intent searches related to emergency HVAC needs and seasonal maintenance.
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A dedicated AC replacement landing page was created for A/B testing, along with a full SEO page listing all HVAC services. Both pages were designed for clarity, mobile usability, trust signals, and easy contact options for homeowners.
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Meta Ads (Facebook & Instagram) help HVAC businesses stay visible among local homeowners. They can highlight seasonal discounts, service reminders, and HVAC promotions, making it easier for homeowners to discover available heating and cooling services.
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Content included service highlights, seasonal HVAC reminders, educational posts, promotional coupons, and general brand-awareness messaging tailored to Dallas–Fort Worth homeowners.
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Yes. The same structure—Google Ads campaigns, service-focused landing pages, Meta Ads, and social media content—can support many local service industries, including plumbing, electrical, roofing, and home maintenance companies.
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Areas with high seasonal changes or large suburban populations, such as Dallas–Fort Worth, often benefit from clear HVAC online visibility because homeowners frequently search for AC repair, heater inspections, and system replacements.
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Images shown belong to Dallas Heating and Air Conditioning. Used solely for portfolio demonstration of editorial content created by ClickByVal.
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