Case Studies
At ClickByVal LLC, I focus on setting up and managing PPC and social media ad campaigns, as well as creating SEO content with backlinks for local service and e-commerce businesses in the Dallas–Fort Worth, Texas area. For new businesses, I also offer website creation services and updates for existing sites.
Below are examples of past digital marketing projects, each with a brief overview of the strategy and approach used.
ClickByVal LLC by Valeria Ramirez - Case Studies for PPC, Web Creation, SEO, and Social Media Ads.
I developed and managed Search and Performance Max campaigns for an HVAC company in Dallas, Texas. The strategy focused on creating tailored ad groups and landing pages for each service offered.
As part of the process, I performed detailed competitor, audience, and keyword research to guide targeting decisions. I worked with the business owner to choose an initial budget that allowed data collection.
I started with a manual CPC bidding strategy and once enough data was collected, I transitioned to an automated bidding strategy and I also reviewed the search terms report to identify new negative keywords and added suspicious or low-quality domains to the exclusion list.
This campaign example highlights my approach to account structure, ad group organization, and creative strategy for local service businesses.
HVAC - Company in Dallas
Example of a past Ads creative for a local HVAC campaign. Displayed for portfolio and educational purposes only.
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